In the ever-evolving digital world, it is crucial for local skincare brands to have a strong online presence, especially amidst the fierce competition between local and international brands. One crucial factor is appearing at the top of search engine results. To achieve maximum visibility and expand consumer reach online, a thorough understanding of effective SEO strategies is necessary.
SEO stands for “Search Engine Optimization,” which refers to the process of improving your website to increase its visibility in search engines. SEO becomes an essential part of a marketing strategy because when more people see your website, it boosts your online traffic and enhances your chances of providing your products or services to a greater number of people. Businesses worldwide, including those in Singapore, have implemented SEO to achieve these goals.
Singapore has one of the highest internet penetration rates globally, with a large percentage of the population being active internet users. This widespread digital connectivity means that businesses in Singapore need to have a strong online presence to reach their target audience effectively. SEO helps businesses in Singapore rank higher in search engine results, ensuring visibility for the vast online user base in Singapore.
ERASYS Consulting, as an IT consultant, has collaborated with several renowned brands through website development projects and conducted SEO performance research on viral local skincare brands. Comparing the Domain Rating (DR), Organic Keywords, and Top Pages of four local skincare brands, namely Scarlett, Avoskin, Somethinc, and Azarine, competitive numbers and a lot of potential to improve the SEO performance of these brands were found.
From the DR perspective, Scarlett leads with a DR of 46, followed by Avoskin with a DR of 42. Both brands excel in DR and organic traffic numbers. Avoskin attracts 61,989 organic traffic, while Scarlett receives 53,666 organic traffic (based on data from May 2023). This is in line with the notion that increased website traffic influences DR improvement. However, DR can also increase with an effective keyword strategy.
On the other hand, Somethinc and Azarine excel in terms of Organic Keywords and the number of Backlinks. Azarine has the most organic keywords, totaling 9,052 keywords, while Somethinc has 8,284 organic keywords. However, it’s essential to note the quality of these keywords since both brands that excel at organic keywords have lower organic traffic. This implies that these keywords might be less relevant to the target audience.
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Through this research, it can be concluded that brands with a strong media mix and a wide target market can attract high organic traffic and have a strong DR, even if other aspects are not as high. On the other hand, brands with a high number of Backlinks do not always have a strong DR, as there might be blackhat practices involved.
Contact us for consultation regarding effective SEO strategies to enhance your business website’s performance!
